The avocado reflects the three core pillars.

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Just like an avocado, your company has a strong foundation, but it's important to protect the outside to prevent spoilage. By nurturing and safeguarding your business's vulnerabilities, you can ensure its long-term success.

🥑 Branding refers to the perception that people hold of a company and how they communicate this perception to others. This perception often becomes the cornerstone of a company's reputation, standing, and values. It is worth noting that the success of a company is often measured not by the quality of its products or services, but by the impact of its branding efforts. Therefore, it is crucial to develop a strong brand identity by creating a unique and memorable image that resonates with your target audience. This will enable you to stand out from your competitors, attract new customers, and build a loyal following. Remember that it is not the quality of your product alone that matters, but how well you communicate its value to your audience.

🥑 Value-Based Strategy. It's important to create content that aligns with the desires of your customers, the capabilities of your employees, and the resources provided by your suppliers.
Did you know that everything in this world can be measured rationally? It's pretty fascinating when you think about it! It's not just empty talk. To brag, I got my certificate for this at Harvard. It's a fascinating subject.

🥑 Business Model. Many companies focus too much on the "what" of their product or service, without giving proper attention to the "how". This results in a lack of differentiation, making them more comparable to their competitors, and making price the most important factor for customers. As a result, their unique value proposition is lost. It's a pity, because it could be different if they focused more on the "how" instead of just the "what".

Print this out and show internally how your avocado looks.